All I can say about the Yale School of Art's website is... it's a good thing they have a great reputation and strong brand recognition, because this site is, frankly, a mess.
One statistic notes that 88% of website consumers don’t return to a page if they have a negative experience, AND users form an opinion of a site within .05 seconds! (1) AND
94% of first impressions on websites are based entirely on how it looks. (2)
You’ll instinctively know a bad website when you see one. I hope it isn't yours. Some of the things that may make you queasy or scratch your head in confusion, are:
poor or outdated design
a cluttered layout
too much text
poor grammar
typos
no white space
readability issues
low resolution images
poor or no navigation options
too many menu options
inconsistent typefaces
(1) Source: Sweor
(2) Source: Research Gate
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