WRITER & DESIGNER FOR SMALL(ISH) BUSINESSES
GIVE YOUR BRAND A BOOST
Work that helps people understand who you are, what you do, and why it matters.
ABOUT ME
Hi, I'm Leslie Cunningham, founder of The Cunningham Group.
I’m a writer and designer with over 25 years of experience in marketing, advertising, and public relations — including running my own B2B and consumer ad agency. I help businesses, creatives, and consultants articulate what they do clearly, intelligently, and with personality, whether that’s through words, visuals, or both.
Writing is at the core of my work. From short-form brand copy and editing to long-form educational and thought-leadership pieces, I focus on language that connects, persuades, and feels human. I’m equally attentive to structure, tone, and clarity — the things that make writing work, not just sound good.
I know how to deliver fast and reasonably priced results without sacrificing quality. I pride myself on building authentic client relationships, and that connection helps me deeply understand your vision and tailor solutions that truly resonate.
Alongside writing, I bring a strong design sensibility. I’m passionate about typography and clean, thoughtful design, and I bring a strong sense of what connects both visually and linguistically. I’ve also had a successful career as a photographer (people and product), which sharpened my eye for composition and visual storytelling — and for sourcing imagery that truly enhances a message rather than distracting from i
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Whether I’m writing and refining copy or designing a website, my goal is the same: to translate your vision into something clear, compelling, and effective — and to help turn attention into engagement, and engagement into revenue.
That's what I love to do... and I'd love to work with you!
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Pick up the phone and give me a jingle at 949.939.3334.
Or drop an email to lesliecunningham00@gmail.com.
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YOUR WEBSITE IS YOUR FIRST CONVERSATION
Who needs a website? Spoiler alert... just about everyone.
Whether you’re offering a service such as coach, plumber, accountant, psychotherapist, or running a small business selling art, jewelry, or any type of product — you need a website.
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Why? Nearly three-quarters (73% to be precise) of your competitors already have one, and 23.5% plan to get one. Your company website provides credibility, shows professionalism, and impacts the success of your business.
Four out of five shoppers do their research online before reaching out to a business, and your website is their first impression. People will Google your business before they shop and your visitors will pass judgement whether or not they'll buy into your brand, tap your services, or purchase your products.
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Sure, 20% of small businesses think social media is enough, but it can’t match the credibility of a well-written and designed site.
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And, a bad website? It can actually hurt your business.
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If you think your business is "too small" for a website, or social media will do the job, it’s time to reconsider. You might be missing out on valuable clients and sales.
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Let’s make sure that doesn’t happen. We can fix this.
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949.939.3334
lesliecunningham00@gmail.com
SERVICES
WRITING
WEBSITE COPY & EDITING
BLOG & ARTICLE WRITING
GHOSTWRITING
LONG-FORM GUIDES & BOOKLETS
DESIGN & VISUALS
WEBSITE DESIGN (WIX STUDIO)
DATA SHEET DESIGN
PHOTOGRAPHY
IMAGE SOURCING
SUPER FAST & VERY REASONABLY PRICED
WEBSITES
Selected projects: strategy, copy and design.
Click on screens to view live sites.
Start-up cocktail company
[ logo, website design, product mock-up, & copy ]
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Tech company
[ website design & copy ]
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Coaching professional
[ logo, website design & copy ]
Restaurant
[ logo, website design & copy ]
Personal memoir company
[ logo, website design & copy ]
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Fine artist
[ simple design concept using stock photography ]
"...went way beyond what I ever could've imagined."
I was amazed by the bio you wrote! You took the bare bones I shared and wove them into a story that’s both powerful and genuinely ‘me’. The way you brought everything together went beyond what I could've ever imagined. I can't wait to do the website!
"My website feels like a genuine reflection of who I am."
The website you created for me didn’t just meet my expectations — you brought my vision to life in ways I never thought possible. From the text to the design, everything aligns so naturally with my voice and the heart of my work. My website feels like a genuine reflection of who I am, and I couldn’t be happier.
- Amanda Burke
- Dr. Janette Freeman
WEBSITE CREATION
I specialize in websites using the Wix platform. It all starts with a brief, no obligation, conversation to see if we're a good fit.
Send me a message, or just pick up the phone and give me a call at 949.939.3334.
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The process works like this...
CONSULTATION
In our initial consultation, we’ll dive deep into your vision and goals for the website. We’ll explore who your target audience is, what you want your site to achieve, and how it can stand out from competitors. I’ll also ask for your preferences and style inspirations to ensure your website resonates with your unique brand. You'll either provide me with rough or finished copy, or I'll get input from you to start from scratch.
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Once I have a clear picture of your needs, I’ll provide a personalized quote that reflects the scope of your project.
CONCEPTS
A powerful website combines compelling, concise content with a clear call to action — engaging visitors rather than losing them to the back button. This stage is where your brand truly comes to life, crafted to be visually striking, user-friendly, and seamlessly responsive on any device.
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I’ll present a couple of initial concepts that capture your vision. We’ll discuss, refine, and shape these ideas together, setting the foundation for a site that resonates with your audience and aligns with your goals.
SITE DEVELOPMENT
In this stage, I’ll bring your website to life with refined, eye-catching design, compelling text, carefully selected visuals and a clear call-to-action. If you need professional photographs of yourself or product, I can take care of that for you too.
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Once the initial site is delivered, I offer two rounds of revisions to fine-tune every last detail. Your site will be fully optimized for mobile, ensuring it looks great on any device. When everything’s just right, we'll do the final transfer to your host — getting you ready to take your website live.
LOGOS
Here are just a few logos I've designed.
GET IN
TOUCH
If you're looking for clear, thoughtful writing, strong visual design, or both...let's talk.
